Cholula
During my time at The Fourth Agency, I had the pleasure of working on the Cholula account. A partnership that blended tons of creativity and innovation.
From developing captivating social media campaigns to conceptualizing eye-catching in store displays, every project was created with a sense of passion and purpose. Together, we celebrated milestones, overcame challenges, and created amazing memories.
Project
Art Direction & Content Creation
Year
2019 - 2022
Art Direction / Prop Styling
As part of my role in art directing and prop styling recipe-style content shoots for Cholula, I helped curate each visual element to ensure that every dish looked as exciting as it tasted. From selecting the perfect table surface to sourcing props that complemented the brand's aesthetic, we made sure that each shoot was a blend of creativity and attention to detail. Working closely with photographers and food stylists, we brought Cholula's flavor-filled recipes to life.
Organic Content
In my role on the Cholula account, I worked on conceptualizing and executing organic creative that captured the brand's fiery personality. From creative campaigns (Tacothon), to creating visuals, patterns and prizing for content series’ and contests (Dog Week), each piece of content was strategically designed to resonate with Cholula's demographic and drive meaningful engagement.
Video Editing
Organic Video Content
As one of the creatives behind Cholula's organic video content, I cooked up captivating visuals and engaging storytelling that brought the brand's spicy spirit to life.
From mouthwatering recipe tutorials to behind-the-scenes glimpses of Cholula's flavor-filled journey, each video was crafted to spark excitement and leave viewers craving more.
Cholula X simplehuman
In November 2020, Cholula and simplehuman unveiled a first-of-its-kind Touch Free Hot Sauce Dispenser: the ultimate solution for food service providers in a post-pandemic world.
To support the partnership among consumers moving into the holiday season, Cholula diehard fans were offered a rare opportunity to get their hands on their very own Cholula x simplehuman Touch-Free Dispenser, positioned as the essential gift for contactless holiday meals.
Optimized for the best saucing experience, a limited number of sauce bots - PLUS a half-gallon jug of Cholula Original and free shipping - were made available starting Dec. 1st at www.cholula.com/handsfree.
100% of proceeds benefitted the Independent Restaurant Coalition (IRC), a nonprofit formed by notable chefs like Tom Colicchio to save independent restaurants affected by COVID-19.
Shipper Designs
As a key player in the design and execution of Cholula's in-store displays, I transformed bland shelves into spicy shippers that demanded attention. With bold graphics, photography on a black base, I ensured that Cholula stood out among the sea of condiments, enticing shoppers to grab a bottle (or two) and add a kick to their life.
